DELIVERABLES| Art Direction, Branding, Packaging, Illustration, Stationary, Social Media, Promotional, Website Design, Photography, Digital Imaging, Photo Retouching, Logo, Content Creation
ABOUT | Confidensse is an all-natural skincare line that also caters to sensitive skin. Promoting self care and good health, Confidensse helps your inner beauty shine through while making you feel like you can conquer the world. This is my own business that started as a Thesis Exhibition. I hand-crafted all my products for my show and sold them to the community during my closing reception. Using my skills in marketing to advertise the event, I was able to generate the most successful BFA Exhibition turn outs that year. I was also seen as the first Graphic Design student at our university to have interactive and sellable products.
TARGET AUDIENCE | Women between 18-50 years old who are into nutrition, fitness, or wanting to improve on their health and lifestyle. These type of people are typically eco-friendly, middle class and above, influencers, nutritionists, and into self help and development.
TONE | Confident, healthy, feminine, elegant, fresh, modern, and trustworthy
Night of Closing Reception
